Visual Persuasion in Proposals: Graphics, Branding, and Readability

Come enjoy a free lunch with an educational proposal seminar!

Proposals often become dense, text-heavy documents, making graphics, tables, charts, and visual organization increasingly important to readability and evaluator engagement. This session explores how visual communication can help clarify complex information, reinforce messaging, and improve the overall legibility of a proposal. Attendees will review different approaches to proposal graphics, layout, and branding, including ongoing industry discussions around firm branding versus client-focused branding requirements. The session will focus on practical ways to make proposals easier to navigate, easier to understand, and ultimately more persuasive for evaluators. 

The seminar will be lead by Ryan Schulze, President Elect for SMPS Hawaii and Sales Operations Manager for Jacobs Hawaii.

Submit questions or proposals in advance for feedback or incorporation into the presentation!

Session Outline

• Understanding readability and evaluator engagement
• Using graphics, tables, and diagrams strategically
• Organizing information visually for clarity and flow
• Exploring firm branding vs. client-focused branding approaches
• Reviewing examples of effective and ineffective proposal visuals

* Lunch will be provided thanks to our sponsor, OpenAsset.

**Cancellation/No-Show Policy:  If you are unable to attend, you may 1) transfer your ticket to another member of your firm or 2) notify SMPS Hawaii 48 hours prior to the event so we can refund you.  NO REFUNDS will be issued after the event has taken place.

Please contact [email protected] for any cancellation/transfer requests.

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